About Taasha Craft

Handmade bangles by women, from a small village in Gujarat

Taasha Craft is an Indian handmade jewellery brand known for handmade cotton thread bangles, wrapped by hand by women artisans and loved across India and around the world.

The Taasha Story

Taasha Craft began during the 2020 lockdown, when four women from one family started making thread bangles at home. What began as a small Instagram page took off with our Navratri 2022 collection, and today our women artisans handmake every bangle in our own workshop. In February 2026 we pitched on Shark Tank India Season 5 and closed a deal with Aman Gupta and Namita Thapar.

What started as a shared passion for handcrafted jewellery slowly grew into Taasha Craft. We believed jewellery should be more than an accessory — it should hold memories, celebrate traditions and tell a story…

Taasha Craft was born from a love for creativity, craftsmanship and meaningful design. What began as a small idea among passionate women soon transformed into a brand dedicated to creating jewellery that feels personal and timeless.

Every piece we create reflects our belief that jewellery should celebrate individuality and life’s special moments. From festive occasions and weddings to everyday elegance, our collections are thoughtfully designed to become part of our customers’ stories.

Working closely with skilled artisans, we blend traditional techniques with contemporary aesthetics to create handcrafted pieces that are unique, expressive and made with care. As we continue to grow, our mission remains the same — to create jewellery that inspires confidence, preserves craftsmanship and brings joy to every woman who wears it.

Taasha Craft at a glance

Started: during the 2020 lockdown, by four women from one family in Gujarat, India
Founders: Khushbu Tandel, Anjali Wadiwala, Antika Tandel and Anjali Tandel
What we make: handmade cotton thread bangles, fabric, denim and wooden bangles, earrings, necklaces, hair accessories and rakhis
Who makes it: 250+ women artisans in our own workshop, wrapping every bangle by hand
In numbers: 250+ women artisans, 100,000+ orders and 500+ designs
Shark Tank India: Season 5, Episode 23 (February 2026). Deal of ₹75 lakh for 5% equity with Aman Gupta and Namita Thapar
Sizes: adult 2.2 to 2.12, including the hard-to-find 2.10 and 2.12, and kids 1.08 to 2.0. See our detailed bangle size guide
Delivery: across India and to customers worldwide
Shop: handmade bangles, Navratri collection, bridal bangles, earrings

The Women Behind Taasha

Khushbu Tandel

Design Head

As the creative force behind Taasha Craft, Khushbu leads design and product development, bringing creativity and craftsmanship…

With a deep passion for handcrafted jewellery, she draws inspiration from traditional artistry, modern fashion and the unique stories of women who wear our creations. Every collection reflects her vision of blending elegance, craftsmanship and individuality into pieces that become part of life’s special moments. Her attention to detail and love for design help shape the unique identity of Taasha Craft.

Anjali Wadiwala

Business Growth & Marketing

Anjali plays a key role in expanding the Taasha Craft brand and building meaningful customer relationships…

From marketing initiatives to business development, she focuses on sharing the brand’s story with a wider audience. Her passion for customer experience and community building helps Taasha Craft grow while staying connected to its roots and values. Through strategic planning and creative campaigns, she continues to strengthen the brand’s presence across multiple platforms.

Antika Tandel

Workshop & People Operations

Antika oversees workshop operations and team management, ensuring quality and care in every creation…

Working closely with artisans and production teams, she ensures every piece meets the standards that Taasha Craft is known for. Her dedication to people management, operational efficiency and craftsmanship helps transform creative ideas into beautifully handcrafted jewellery. She believes that great products are created by empowered and supported teams.

Anjali Tandel

Finance & Planning

Anjali manages the financial planning and operational foundation that supports Taasha Craft’s growth…

She ensures the brand continues to grow sustainably while supporting its long-term vision and goals. Her thoughtful approach to planning, budgeting and decision-making creates the stability that allows creativity and innovation to flourish across the business. Her work helps maintain a strong foundation for the future of Taasha Craft.