About Taasha Craft

Jewellery handcrafted with love, inspired by tradition and designed to celebrate your story.

The Taasha Story

What started as a shared passion for handcrafted jewellery slowly grew into Taasha Craft. We believed jewellery should be more than an accessory — it should hold memories, celebrate traditions and tell a story…

Taasha Craft was born from a love for creativity, craftsmanship and meaningful design. What began as a small idea among passionate women soon transformed into a brand dedicated to creating jewellery that feels personal and timeless.

Every piece we create reflects our belief that jewellery should celebrate individuality and life’s special moments. From festive occasions and weddings to everyday elegance, our collections are thoughtfully designed to become part of our customers’ stories.

Working closely with skilled artisans, we blend traditional techniques with contemporary aesthetics to create handcrafted pieces that are unique, expressive and made with care. As we continue to grow, our mission remains the same — to create jewellery that inspires confidence, preserves craftsmanship and brings joy to every woman who wears it.

The Women Behind Taasha

Khushbu Tandel

Design Head

As the creative force behind Taasha Craft, Khushbu leads design and product development, bringing creativity and craftsmanship…

With a deep passion for handcrafted jewellery, she draws inspiration from traditional artistry, modern fashion and the unique stories of women who wear our creations. Every collection reflects her vision of blending elegance, craftsmanship and individuality into pieces that become part of life’s special moments. Her attention to detail and love for design help shape the unique identity of Taasha Craft.

Anjali Wadiwala

Business Growth & Marketing

Anjali plays a key role in expanding the Taasha Craft brand and building meaningful customer relationships…

From marketing initiatives to business development, she focuses on sharing the brand’s story with a wider audience. Her passion for customer experience and community building helps Taasha Craft grow while staying connected to its roots and values. Through strategic planning and creative campaigns, she continues to strengthen the brand’s presence across multiple platforms.

Antika Tandel

Workshop & People Operations

Antika oversees workshop operations and team management, ensuring quality and care in every creation…

Working closely with artisans and production teams, she ensures every piece meets the standards that Taasha Craft is known for. Her dedication to people management, operational efficiency and craftsmanship helps transform creative ideas into beautifully handcrafted jewellery. She believes that great products are created by empowered and supported teams.

Anjali Tandel

Finance & Planning

Anjali manages the financial planning and operational foundation that supports Taasha Craft’s growth…

She ensures the brand continues to grow sustainably while supporting its long-term vision and goals. Her thoughtful approach to planning, budgeting and decision-making creates the stability that allows creativity and innovation to flourish across the business. Her work helps maintain a strong foundation for the future of Taasha Craft.